China is the world’s largest pulp market, accounting for 42% of global consumption. According to the Brazilian Tree Industry Association (Ibá), which represents companies in the sector, China was the destination for 43% of Brazilian pulp exports from January to September 2024. These exports totaled $4.97 billion, underscoring China’s importance not only as the primary buyer but also as a growth engine for the industry. “China is not only our main market but also the one with the most significant growth potential,” said Leonardo Grimaldi, Suzano’s Executive Vice President of Commercial, Logistics, and Pulp Operations. Libaber attributes the rising Chinese demand largely to increased sales of hygiene and household paper products, which are fueled by urbanization and GDP growth.
Source: Datamar News