Vibra Energia (formerly BR Distribuidora) is launching a new diesel oil, Agritop, targeting the agricultural market. The diesel, with a high cetane content, improves efficiency by offering up to 10% more power and reducing consumption by up to 5%. This launch is part of Vibra’s strategy to expand in agribusiness, with a total investment of around R$500 million. Other efforts include launching lubricating oils for tractors, solar energy supply, and increasing specialized sales teams. Vibra aims to grow its agricultural market share, currently at 22%, closer to its 31% general fuel distribution share.
Source: Nova Cana