AI BOOSTS PROFITABILITY FOR BRAZILIAN AGRIBUSINESS, STUDY REVEALS

AI is already making its mark on agribusiness, helping farmers automate tasks and fine-tune how they manage their operations. According to PwC’s 29th Global CEO Survey, 33% of companies in the sector say AI is already boosting revenue. From precision agriculture and pest control to irrigation, soil analysis, and crop planning, AI is also being used to support big-picture decisions like pricing forecasts and production tracking. Experts at FGV Agro say the gains are showing up at the operational, managerial, and strategic levels. While the upfront costs can be steep, and connectivity and training in rural areas remain challenges, adoption is expected to keep growing. That shift is also changing the workforce, with fewer manual tasks and more demand for skilled professionals who can interpret data and run digital systems.
Source: M. Urgente (*Translated by Ia Niani)